The latest HOTorNOT fad in addition to amazed the Silicone polymer Area relatives because Young and you will Hong was one of the primary web designers to find certain societal cache and you will glory out-of beyond the insular technology-geek groups.
Another type of Yorker publisher profiling “The latest Beautiful or otherwise not Guys (reveals inside the a different loss) ” actually accompanied her or him around Entertainment Weekly’s exclusive “It List” team within the 2002. Thrust towards glitz and you can glam, Hong are surprised to discover gorgeous female that has never provide your the time out of date in advance of was indeed quickly entertained immediately following hearing the guy try about HOTorNOT. Maybe not on account of people expectation out of riches, however, because individuals watched the site since imbuing your with sorts of phenomenal capability to getting an objective arbiter out-of elegance. Its newfound popularity perplexed the two co-founders, which have More youthful discussing it as “awful.” It was a stark examine for the truth regarding exactly how unglamorous the efforts in fact had been.
“We are really not also sexy our selves, so who had been i to speak? We had been not the type of people who have any directly to bypass judging individuals to their hotness,” said Hong. “We noticed HOTorNOT far more due to the fact a hack where you are able to score an honest testing regarding some body for individuals who need it.”
Notoriously, they establish a beneficial around three-facts billboard unofficially of its datacenter toward 365 Chief St. (more…)